Birds & The Beez

Allbirds release their latest lux Dasher range

29 April 2020

 

 

Introducing the slickest Allbirds to date: The Tree Dasher

 

 

You may have heard of New Zealand professional soccer player Tim Brown’s company Allbirds, that he started with biotech engineer Joey Zwillinger in 2014. Based from San Francisco, Allbirds has made waves in the industry with their staunch approach to sustainability in footwear manufacturing, a consumer focused digital marketing approach and minimalist design aesthetic. The brand now has 19 stores worldwide and a footwear range renowned for being both eco conscious and comfortable. 

 

The latest offering from Allbirds is the Dasher; a running shoe powered by natural materials. The sleek, lightweight sneaker is created using sugarcane, eucalyptus and merino wool. Allbirds have complete transparency with the sustainability focus of their products and have made the carbon output of their shoes available to the consumer - The Dasher has a carbon output of 9KG of CO2 per pair, nearly 30% lower than the estimated average sneaker. This output is offset to zero through the Allbirds Carbon Fund. Engineered for performance, this sneaker can take you from your morning 5km run to a walk down the street to get groceries. 

 

With nature as their muse, Allbirds is not only offering a more socially and ecologically responsible footwear option, but are setting an example for how business can be equally sustainable and successful. Amidst the current global health situation, many of us have had time to consider the change that we want to see in the world. Allbirds have been championing our planet in their shoe design for years now, but what better time to support a business creating innovative, sustainable footwear than the present.  

 

Imogen at 62 Management wears and waters the Tree Dasher available now for NZ $245 in four slick colourways.

 

Creative Direction: Ethan Butler and Luke Foley-Martin

Photography: Luke Foley-Martin

Fashion Editor: Ethan Butler

Model: Imogen at 62 Management

Words: Sarah Birchley

Song title: Schoolboy Q & Kendrick Lamar

 

 

 

 

 

 

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