Everyone’s favourite pair of sneakers just got that much better: the iconic Converse Chuck Taylor All Star, those goes-with-everything old faithfuls will now have a new lease on life as the first iteration of Converse Renew.
Ushering in a new era of design, Converse has taken on the challenge of finding solutions for new product creation using post-consumer and post-industrial waste. This innovative new strategy is matched by inventive methods of manufacture and material development, all with a singular aim: to develop new and more sustainable ways of making.
The Three Converse Renew processes
Recycled PET, upcycled textiles and recycled cotton canvas - will give tons of waste a second life.
Converse Renew Canvas:
The same feel and look as traditional Converse canvas, except now made from 100% recycled polyester that came from used plastic bottles.
Converse Renew Denim:
Utilising an in-house developed upcycling process, denim jeans that were diverted from landfill serve as the first example of Converse’s capacity to turn single-source upcycled textiles into a Chuck Taylor All Star or Chuck 70.
Converse Renew Cotton:
This proprietary process transforms cotton canvas waste from the manufacturing process to create a composite 40% recycled cotton with polyester to form a new yarn.
Converse Renew Canvas will appear in stores across the globe in just a few days from July 6, while Converse Renew Denim closely follows in August. Converse Renew Cotton will release in 2020, along with ongoing new materials and concepts for the collection created by the brand’s new sustainable capabilities.
Words: Chris Lorimer