FRAGMENT is GENIUS!

The launch of the latest collaboration Moncler/Hiroshi Fujiwara arrives with perfect timing

02 July 2020

 

 

We’re starting to feel the need for something special to guard against the elements that arrive with midwinter in Aotearoa, so the latest launch of Moncler’s GENIUS collaboration with various select designers globally, is perfectly timed!

 

First to debut is FRAGMENT, by Japanese streetwear guru Hiroshi Fujiwara, who is identified as a godfather of Ura-Harajuku fashion and a globally influential streetwear designer.

 

During a trip to New York City early in the 80’s, he was introduced to hip hop, and after taking some American vinyl of the genre back to Tokyo, he became one of Japan’s first hip hop DJs. He is credited with popularizing the genre in Japan, and following that he went into music producing, specializing in remixes – very much appropriate for now, with this latest of his collaborative efforts.

 

Over the years Moncler has combined style with constant technological research, assisted by experts in activities linked to the world of the mountain. Their outerwear collections marry the extreme demands of nature with those of city life, and their latest venture is bringing the brand’s mix of design and functionality, with a “side” of luxury, to the realms of urban and adventure purveyors of fashion worldwide.

 

The collection involves a roster of different collaborations. Together with British leather specialist Lewis Leathers, Fujiwara devised new versions of their iconic biker jacket, including one in nylon laqué. There are bomber jackets embroidered with the cover art from Kool & the Gang’s Spirit of the Boogie, and sweaters featuring the longitude and latitude of Fujiwara’s favorite restaurant in Paris. Personalization machines allow customization of items, so you have the option to make it even more your own. Almost entirely black with flashes of yellow, green and blue, the collection mixes Moncler’s laqué and technique nylons with herringbones, flannels and wools. Accessories include canvas bags and a collaboration with Converse, as the Chuck Taylor comes in two inverse colourways and features a Japanese minimal box stitch embellished on the street icon. The basis of collaboration extended to the release of this collection including a video and stills presentation, reuniting him with reknowned Japanese actor and singer Tomohisa Yamashita and director Genki Ito, Fuijiwara has released a film which explores a conceptualization of choices.

 

Moncler is all about the mountain. By taking vintage, military, urban and tech references and tweaking them all with the keen sensibility of a unique cultural agitator, Fujiwara turns the ordinary into something subtly extraordinary.

 

The 7 MONCLER/HIROSHI FUJIWARA collection “FRAGMENT” releases today, and we can’t wait to embrace the opportunity to test it out. As we celebrate the arrival of the snow and the chance to get back on the mountain putting the memories of the months leading in to winter well in the past… Onwards and upwards we go, with a dash of elegance and luxury to keep us warm and safe as the adventures continue again!

 

moncler.com

Words by David K. Shields 

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