Prada are thrilled to have launched their iconic, Linea Rossa collection exclusively in the Prada Auckland store from Friday September 14. Prada Auckland in one of the few stores in the world to receive the collection, which is also not available in our Australian stores!
To celebrate the launch, we were lucky enough to attend the event in iconic New York Epicentre store in SoHo.
Prada Linea Rossa underscores its foundations and origins in 1990s sportswear, drawing on the precision of the lines and refinement of aesthetic that defined the look of the era. Today, this ideology still has resonance.
Tied intrinsically to the fundamental identity of Prada, to its elevation of the industrial and functional to form a new breed of modern luxury, Prada Linea Rossa first launched in 1997. Its new incarnation debuted at the men’s and women’s Fall/Winter 2018 shows, entirely integrated into the Prada aesthetic lexicon. A focus on technical detailing and new manufacturing possibilities singles out Prada Linea Rossa as a distinct, defined offering within the Prada mainline. A new facet of the Prada universe.
Prada Linea Rossa fuses high fashion with high performance, design excellence with technical prowess. Each item is hyper-functional, devised with cutting-edge methodology. In this refresh of Prada Linea Rossa, twenty-first century industrial and scientific advances in textiles and manufacture inform design decisions, in a synthesis of form and function. The range offers a complete wardrobe, through outerwear, footwear and specially-conceived pieces geared to the demands of specific activities, including skiing and snowboarding.
The collection is available now from Prada Auckland, 45 Queen Street 1010. It wont last long so take a visit and purchase your peice of Prada history.