Size is a reference point, not an identity.
Once again, global footwear giants Converse lead the way by with the announcement of Converse SHAPES, a first ever genderless clothing collection for everybody. Fuelled by a simple idea: you define the clothes; the clothes don't define you, Converse condensed the fourteen men's and women's sizes traditionally found in a collection to four intelligent sizes inspired by body shape, not gender. All made from be made from 50 percent recycled cotton and 50 percent virgin cotton, Converse also continue their journey on reducing environmental impact. Converse SHAPES features five core pieces, the Bubble Crew, Box Tee, Short Sleeve Tee, Triangle Front Chino and Triangle PO Hoodie. In order to accommodate for a wide variety of body types, pieces were constructed with pleats, gussets and unique detailing. This design approach resulted in a new sizing system for Converse.
“When starting design from a non-traditional place, there are endless opportunities to reimagine everything from construction to sizing to materials,” says VP of Global Apparel at Converse Jonathan Tappan. “SHAPES is the perfect example of how to meet the consumer in their element. By bringing functionality, inclusivity and comfort to everyday clothes, we believe we can really change the game.”
The inspiration for the collection was the brand’s own Chuck Taylor shoe – a globally recognized unisex shoe.